“Veronica” was the third and final guitar White designed based on the Gretsch Rancher model. Along with “Claudette”, and “Rita” each of these guitars was dedicated to a classic film star…one blonde, one redhead, and one brunette.
“Veronica” is a tribute to the peek-a-boo blonde star Veronica Lake. Design illustration was carved/burned into the guitar by artist Kore Flatmo. The dual pickguards of these guitars were meant to be the “hair” of each woman while the sound hole of the guitar was meant to symbolize their faces. The ornament on this guitar design is more Art Nouveau and Art Deco. The guitar was designed to be played for Jack White’s acoustic songs in The Dead Weather band and for solo performances as well.