During the initial existence of the “new era of polaroid”, the company known as The Impossible Project teamed up with Third Man and Jack White to expose more people to the beauties of instant film.
Jack White had been shooting with instant film exclusively for ten years at this point and inquired about the possibility of creating a new instant film that was a monochrome yellow with dark blacks in contrast. The Impossible Project delivered and not only did Third Man have its own custom film for a moment, but the Impossible team also supplied TMR’s Detroit location with a vintage Polaroid photobooth that exclusively used the custom new Third Man yellow film.
Sadly, the film is no longer available under the Third Man brand as The Impossible Project secured the funding and legal ability to rename themselves Polaroid and take over the wonderful legacy of the company.
Read more on the collaboration at Rolling Stone.